WASHINGTON D.C. - Today, a group of media and marketing trade associations released a set of self-regulatory principles to protect consumer privacy in ad-supported interactive media. The following statement may be attributed to Berin Szoka, Fellow and Director of the Center for Internet Freedom at The Progress & Freedom Foundation:
I commend the online advertising industry for setting a new standard in transparency, consumer control and data security with their Comprehensive Privacy Principles for online behavioral advertising. During a time of economic recession, and as traditional media like newspapers struggle to make the transition from print to the Internet, it’s more important than ever that policymakers allow self-regulation to evolve. These Principles do much to empower Americans to make their own decisions about privacy. This is a vastly superior approach to imposing pre-emptive regulations based on the elitist presumption that people won’t make the “right” decisions.
The Progress & Freedom Foundation is a market-oriented think tank that studies the digital revolution and its implications for public policy. It is a 501(c)(3) research & educational organization.