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CONTACT: Amy Smorodin
July 2, 2009
(202) 289-8928
Szoka Statement on Online Advertising Principles

WASHINGTON D.C. - Today, a group of media and marketing trade associations released a set of self-regulatory principles to protect consumer privacy in ad-supported interactive media.  The following statement may be attributed to Berin Szoka, Fellow and Director of the Center for Internet Freedom at The Progress & Freedom Foundation:

I commend the online advertising industry for setting a new standard in transparency, consumer control and data security with their Comprehensive Privacy Principles for online behavioral advertising.  During a time of economic recession, and as traditional media like newspapers struggle to make the transition from print to the Internet, it’s more important than ever that policymakers allow self-regulation to evolve.  These Principles do much to empower Americans to make their own decisions about privacy. This is a vastly superior approach to imposing pre-emptive regulations based on the elitist presumption that people won’t make the “right” decisions.

The Progress & Freedom Foundation is a market-oriented think tank that studies the digital revolution and its implications for public policy. It is a 501(c)(3) research & educational organization.



The Progress & Freedom Foundation