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CONTACT: Amy Smorodin
December 19, 2008
(202) 289-8928
Choices Abound for Digital Media Distribution
Variety of Business Models Illustrate Industry Response to Consumer Preference

WASHINGTON D.C. - Traditional media industries are developing new business models in response to the digital revolution, explains Andrea Siwek in, "From 'Dinosaurs' to Digital: An Examination of Ongoing Innovations in Copyright Industries," a Progress on Point released today by The Progress & Freedom Foundation.

In the paper, Andrea Siwek, a student at the Roy H. Park School of Communications at Ithaca College, itemizes the variety of ways traditional content industries are experimenting with digital distribution models. In an effort to compete with user-generated content and online piracy, content industries are making content available online through subscription and ad-supported models. Providers are also experimenting with "bundled" offerings, tying digital product with both physical product and digital "extras," such as video streaming or social networking features.

Siwek concludes, "Copyright industries are experimenting with production and distribution innovations with the intent of staying connected with consumers. The various distributors are giving consumers a wide variety of platforms to enjoy traditional media and well and new media based on the consumer's preference." Siwek urges policymakers to ensure that innovations in distribution and business models are not hindered by government actions.

"From 'Dinosaurs' to Digital: An Examination of Ongoing Innovations in Copyright Industries," is available on the PFF website.

The Progress & Freedom Foundation is a market-oriented think tank that studies the digital revolution and its implications for public policy. It is a 501(c)(3) research & educational organization.



The Progress & Freedom Foundation