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CONTACT: Tori Katz
June 22 , 2007
(410) 466-0049
PFF's Adam Thierer Testifies
at House Hearing on "Images Kids See on the Screen"

In Testimony Before Subcommittee on Telecommunications and the Internet,
Thierer Encourages Parental Involvement in Managing Media Content

WASHINGTON D.C. - June 22, 2007 - In written testimony delivered today before the U.S. House of Representatives Subcommittee on Telecommunications and the Internet, The Progress & Freedom Foundation's (PFF) Adam Thierer once again urged parents to take control and use the tools at their disposal to manage the media choices of their children. Thierer, Senior Fellow and Director of the Center for Digital Media Freedom at PFF, focused on enabling and tailoring tools that are equally applicable to all major media platforms, or all screens children might view.

"We live in an 'always-on,' interactive, multimedia world," said Thierer, whose testimony was presented today during a hearing entitled Images Kids See on the Screen. "Parents need to be prepared to deal with media on multiple platforms, screens, and devices. While this can be a formidable challenge, luckily, there has never been a time when parents have had more tools and methods at their disposal to help them determine and enforce what is acceptable in their homes and in the lives of their children."

The hearing is particularly timely for Thierer and PFF, who this week released a new special report entitled, "Parental Controls and Online Child Protection: A Survey of Tools and Methods." The book provides a broad survey of everything on the market today that can help parents better manage media content. In his testimony, Thierer referenced ideas in his book, stressing four categories of household media rules that can be more effective in controlling children's media habits than technical controls.

"Finally, let's not forget about the ultimate parental control tool: the 'power of the purse,' he wrote. "In most cases, when kids want to consume a certain type of media—or even consume something they see advertised in the media—they need money to do so. Although at times it may be difficult, we all have the power to say 'No.' That is the ultimate way to control the images our kids see on the screen."

The Progress & Freedom Foundation is a market-oriented think tank that studies the digital revolution and its implications for public policy. It is a 501(c)(3) research & educational organization.



The Progress & Freedom Foundation