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Regulating Online Advertising:
What Will it Mean for Consumers, Culture & Journalism?

A PFF Congressional Seminar
July 10, 2009
12:00 p.m. to 2:00 p.m.
Room SVC-208
Capitol Visitor Center
1st Street and East Capitol Street, NE,
Washington DC, 20002

Audio Now Available:


  • Berin Szoka (Moderator), Senior Fellow and Director of the Center for Internet Freedom, The Progress & Freedom Foundation
  • Howard Beales, Associate Professor, Department of Strategic Management and Public Policy, George Washington University
  • Thomas Lenard, President & Senior Fellow, Technology Policy Institute
  • Jules Polonetsky, Co-Chair & Director, Future of Privacy Forum
  • Mark Adams, Visiting Fellow, The Progress & Freedom Foundation

Proposals to regulate advertising and data collection on the Internet, mobile phones, and interactive television, hold the promise of enhancing consumer privacy.  On the other hand, "smart advertising" allows more relevant advertising to be targeted directly to individual consumers, making markets more competitive, significantly increasing the funding available for creating free content and services, and increasing the effectiveness of all forms of free speech.  So what would regulation cost consumers, and how will it impact journalism and other non-commercial content, which stands to gain the most from better targeting?  What First Amendment questions would regulation raise about the future of culture and political discourse?  These and other pressing questions were discussed at "Regulating Online Advertising: What Will it Mean for Consumers, Culture & Journalism?," a congressional seminar hosted by The Progress & Freedom Foundation.

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The Progress & Freedom Foundation